Amazon designed Prime Day 2020 to provide Prime members with amazing savings and to support small businesses by helping them connect with more customers and grow their sales. The results were record-setting. In the two-weeks leading-up to Prime Day, tens of millions of customers spent more than $900 million with small businesses selling in our store. Customers shopped from small businesses across all 50 U.S. states—with Utah, California, and New Jersey seeing the biggest sales per capita.
Then, on Prime Day, independent third-party sellers—most of them small- and medium-sized businesses—had their two biggest days ever, surpassing $3.5 billion in sales. That is a nearly 60% year-over-year increase, and even more growth than Amazon’s retail business. Top-selling product categories for third-party sellers included bedding, wireless accessories, nutrition and wellness, arts, crafts and sewing, and health care.