Michael Avon started ICX Media to help creators more easily monetize their work. So, it makes sense that after raising a $6.6 million round in October, his media and technology startup would eye the Los Angeles area, the hub of the entertainment industry, for its third office.

As of today, ICX’s Santa Monica location is now open with Brian Kurtzman, the company’s business development lead for the West Coast, heading up the office. Most recently, Kurtzman was the chief operating officer at Pixilated, a Baltimore-based marketing tech firm.

Founded in 2015, ICX Media is headquartered in Washington, D.C. and has a second office in New York City. The company’s offerings cater to both independent content creators and large companies.

(dc inno)