Amazon’s store of the future has been five years in the making. But the unveiling is just about here.
Amazon Go, the company’s first brick-and-mortar convenience store, will open to the public on Monday on the ground floor of Amazon’s new headquarters on Seventh Avenue in Seattle. Though the unveiling will take place about a year later than the company originally planned, it will still be met with great interest because of the store’s unique technology that Amazon believes can make checkout lines a thing of the past.
On the surface, the store, which resembles what a 7-Eleven might look like if it got a high-end makeover, was laid out in part like a Pret a Manger sandwich shop, dreamt up by the same tech powerhouse that had previously made one-click buying and two-day shipping the industry norm.
Upon entering, shoppers are greeted by a selection of salads, sandwiches and beverages, as well as ready-to-eat meals for breakfasts, lunches and dinners. Amazon Go also carries small selections of beer and wine, as well as produce, meat and even Amazon’s own meal kits. Following Amazon’s acquisition of Whole Foods, one section is also set aside for chips, cookies and nuts, all from the grocer’s 365 Everyday Value brand.